# Peter Krajčovič Source: https://hello.cv/peterkrajcovic ## About I am working as an assistant professor at the Faculty of Mass Media Communication of the University of Ss. Cyril and Methodius in Trnava. I finished my studies in the field of media studies, master (2012) and PhD. degree (2016). My research activity is specialised in two main areas: media market research and the use of media to raise awareness of eco-innovations. I have been systematically working on media market research since 2013, when he started my Ph.D. studies. In my dissertation, I investigated the reasons for using print media for marketing communication and the factors that influence the sale of advertising space in print media. After defending my dissertation, I continued my research on the advertising media market and broadened his focus to other types of media. In particular, I have focused on issues such as media planning, the influence of selected factors on advertising effectiveness and innovative forms of media advertising space. Since 2016, I have been systematically researching the use of media to increase awareness of eco-innovations. In particular, I explore the assumptions and possibilities of using different types and forms of media for marketing communication and raising awareness of eco-innovation. Both areas of research are the focus of several scientific projects that I have worked on or I am currently working on within VEGA and APVV projects. Due to the current pandemic and the topicality of the issue, I am also focusing my scientific research activities on the area of disinformation and fake news in the media. I have been working on these topics as part of the international research project HORIZON 2020: MediaDelcom (Critical Exploration of Media Related Risks and Opportunities for Deliberative Communication: Development Scenarios Of The European Media Landscape), a university-wide project within the Operational Programme Integrated Infrastructure - Addressing Societal Threats Due To The COVID-19 Disease Pandemic and the CEDMO (Central European Digital Media Observatory) project, co-funded by the European Commission in the call THE CONNECTING EUROPE FACILITY (CEF) - TELECOMMUNICATIONS SECTOR - CEF-TC-2020-2 (European Digital Media Observatory), Ref.: 2020-EU-IA-0267). I am also responsible for the faculty communication with the media, preparing press releases, media analysis and developing PR strategies for selected events and conferences. I carry out various analyses and media outputs aimed at strengthening the faculty PR. I am a member of the editorial board of the scientific journal Communication Today, a member of the Czech Marketing Society, the Club of Marketing Teachers, POPAI Central Europe and the European Social Marketing Association, as well as a member of the council of the Media Relations study programme at the Faculty of Mass Media Communication at the UCM in Trnava. In addition to the above activities, I also participate in the project of the Research Centre of the FMK UCM in Trnava MethodLab, where I work as a project manager. I currently have 8 outputs in Web of Science Core Collection publications and h-index of 3. I have participated in several national and international scientific conferences. ## Work ### associate professor | University of Ss. Cyril and Methodius in Trnava ## Education ### University of Ss. Cyril and Methodius | Doctoral ### University of Ss. Cyril and Methodius | Master ### University of Ss. Cyril and Methodius | Bachelor ## Publications ### Temporal Patterns and Behavioural Dynamics of Mobile Device Usage: Analyzing Smartphone Habits, Social Media Usage and News Consumption among Young Adults Media Literacy and Academic Research journal-article ### Linguistic Structures of Disinformation Messages in the Form of Fake News in Poland, Czech Republic and Slovakia book-chapter ### The use of artificial intelligence and the development of digital competences of educational institutions employees as a key factor for the implementation of modern technologies and innovative methods in pedagogical and communication strategies International Journal of Innovative Research and Scientific Studies journal-article ### Disinformation in Slovakia: The Spread and Media Behaviour Disinformation : Social and Media Contexts book-chapter ### Legal and Ethical Regulation in Slovakia and Its Relation to Deliberative Communication Media and Communication journal-article ### Linguistic structures and mechanisms of disinformation materials in Slovakia CEDMO reports on disinformation 2021-2024 book-chapter ### The Impact of Artificial Intelligence on Social Media Proceedings of the 11th European Conference on Social Media ECSM 2024 conference-paper ### Perspective Chapter: The Risks and Opportunities Associated with Social Media during the COVID-19 Pandemic and the War in Ukraine Social Media - Opportunities and Risks book-chapter ### The use of the social network TikTok in the marketing communication of educational institutions AHI EVRAN : 4. International Congress on Scientific Research : Proceedings Book conference-paper ### The Integration of the Design Thinking Method in the Educational Models of the Marketing Communication: Human Innovation in the Age of Artificial Intelligence Media & Marketing Identity journal-article ### Mediálna analýza a analýza reklamných výdavkov lídrov vybraných politických strán na sociálnej sieti Facebook Mediamatika a kultúrne dedičstvo journal-article ### Analýza mediálnych výstupov a výsledkov vyhľadávania na tému koronavírus Mediamatika a kultúrne dedičstvo journal-article ### Analýza počtu sledovateľov a reakcií na príspevky vybraných politikov na sociálnej sieti Facebook Mediamatika a kultúrne dedičstvo journal-article ### COVID-19 as a media-cum-language event: cognitive, communicative, and cross-cultural aspects Lege Artis : Language yesterday, today, tomorrow journal-article ### The role of SoLoMo marketing and media in the communication of eco-innovations Wolters Kluwer book ### Digital Literacy and Readership of E-Books in Slovakia International Journal of Media and Information Literacy journal-article ### USE OF MEDIA TO RAISE AWARENESS OF ECO-INNOVATIONS Communication Today journal-article ### Význam tradičných a digitálnych médií pri zvyšovaní povedomia o ekoinováciách a environmentálnych témach Výskumné štúdie a analýzy súvisiace s uplatnením komunikačných aktivít prezentujúcich environmentálne inovácie prostredníctvom konceptu SoLoMo conference-paper ### Use of media to raise awareness of eco-innovations Communication Today journal-article ### Interakcia SoLoMo marketingu a tradičných médií pri komunikácii environmentálnych tém Výskumné štúdie a analýzy súvisiace s uplatnením komunikačných aktivít prezentujúcich environmentálne inovácie prostredníctvom konceptu SoLoMo conference-paper ### Praktická implementácia nástrojov marketingovej komunikácie Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava book ### Využitie koncepcie SoLoMo v mediálnom marketingu Integrácia sociálnych médií, geolokačných služieb a mobilných zariadení v záujme podpory environmentálnych inovácií conference-paper ### Influence of selected factors on the effectiveness of print media advertising European Journal of Science and Theology journal-article ### Mediálne plánovanie Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava book ### INFLUENCE OF SELECTED FACTORS ON THE EFFECTIVENESS OF PRINT MEDIA ADVERTISING European Journal of Science and Theology journal-article ### Mediálna prezentácia environmentálnych produktov slovenských podnikateľských subjektov University of Ss. Cyril and Methodius in Trnava book ### The Impact of the Internet on the Readership of Periodical Press PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON MODELLING, SIMULATION AND APPLIED MATHEMATICS (MSAM2017) conference-paper ### Mediálny trh a možnosti jeho inovácií : vedecká monografia Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava book ### STRATEGIES IN MEDIA PLANNING Communication Today journal-article ### Výber médií a proces mediálneho plánovania Otázky médií dnešní doby book-chapter ### THE EFFECT OF MEDIA CHANNELS ON SALES OF OVER-THE-COUNTER DRUGS AND FOOD SUPPLEMENTS European Journal of Science and Theology journal-article ### INNOVATION IN PRINTED MEDIA Marketing Identity: Digital Mirrors, Pt I journal-article ### THE IMPACT OF DIGITIZATION ON ADVERTISING IN PRINT MEDIA SGEM, BK 2: POLITICAL SCIENCES, LAW, FINANCE, ECONOMICS AND TOURISM CONFERENCE PROCEEDINGS, VOL I conference-paper ### Využitie inovatívnych foriem inzercie v printových médiách na budovanie Otvorený inovačný proces conference-paper ### WHO FORMS THE IMAGE OF SLOVAK UNIVERSITIES? (RANKING IMPACT ON THE IMAGE OF THE UNIVERSITIES) Marketing Identity: Digital Mirrors, Pt I journal-article ### CONSUMER BEHAVIOR OF GENERATION Y ON THE PRINT MEDIA MARKET Marketing Identity: Digital Mirrors, Pt I journal-article ## Source Read this profile on Hello.cv: https://hello.cv/peterkrajcovic Create your free profile at https://hello.cv